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Handshake Streamlining B2B Commerce with Boomi

It’s no secret that omnichannel B2B commerce is a must for small and mid-market manufacturers and distributors. They need to do everything they can to compete against larger rivals amid rising customer expectations.

But barriers to entry have traditionally been high, requiring costly and complex legacy systems that are beyond the reach of many SMBs. Handshake, founded in 2010, is changing that equation.

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